At tiata fahodzi, we’ve developed a new way of thinking about the relationships we build with audiences. We don’t just think of audiences as people who attend our shows, we think of audiences as friends we want to invite to our party, But before we can throw the party, we’ve gotta make friends first.

It’s all about creating crucial moments of connection with our African diasporic communities. We do this by doing life together. This might be through buying from local independent black businesses, producing events with local community members, going on trips with the local Afro-Carribean Association, having a natter at pret or delivering free workshops at local women’s centres.

We know that telling our stories authentically begins and ends with building enriching friendships with our national African heritage diasporic community.

FRIENDSHIP MODEL INFOGRAPHIC

Download our infographic, and watch the video above, to see how the Friendship Model works